We make the ads. We buy the media.

Accredited · Meta Business Partner
monthly ad impressions · 613M
average optimization score · 132%
experts across APAC · 58
Meta
TikTok
LinkedIn
Google
Spotify

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Straw makes digital advertising easy and accessible globally. A full-service, AI-driven digital marketing agency across APAC. Meta, Google, TikTok, LinkedIn and Spotify, run end to end.

Our ventures.

Fikra VenturesWe make it. We post it. We buy the reach.A marketing studio running on its own software: Fikragen turns text into video, and Fikra Socials publishes it and buys the distribution behind it.
साझा पाटीNepal's news, gathered in one place.A Nepali-language reader that pulls politics, business, sport, technology and culture from across the country's press into a single feed.
KeyvaDubai property, priced on what actually sold.Median prices across 307 areas and 3,091 projects, taken from Dubai Land Department records rather than asking prices — plus broker checks against the 34,123 registered names.
MangoReplyAn AI agent that answers your WhatsApp.It sits on your own number, replies to customers around the clock, captures the leads worth following and summarises what was said in the group.
OfficeYakThe AI-powered operating system for education consultancies.Leads and student files on one shared board, geofenced attendance, AI-marked IELTS and PTE mocks and visa interview practice, and payroll on the Nepali calendar — across every branch.

The difference

Your budget is decided every hour.

When does my budget move?
Continuously. Pacing and bids are re-decided within the hour.
What decides it?
An engine reading every signal across all five platforms at once.
Who signs it off?
A human approves anything that moves money. Every time.
And what am I shown?
Figures reconciled to your ledger, not to the platform's.

Solutions

Everything between your budget and the number that pays.

Straw Holdings provisions verified, high-capacity ad accounts — stable, compliant, ready to scale.

What it covers

Flexible payment handling: prepaid and threshold billing, extended credit lines, multi-currency processing.

What it covers

Your budget is deployed across Meta and Google by a dedicated team handling audience and keyword strategy, bidding and budget pacing.

What it covers

We manage business and domain verification, enforce policy compliance, and resolve ad disapprovals.

What it covers

Dedicated account management, platform-rep escalation, and priority troubleshooting.

What it covers

We implement and validate full-funnel tracking: the Meta Pixel and Conversions API, Google Tag and GA4.

What it covers

All six, in full

How it runs

Five steps, and you see all of them.

Discover
We read the account, the market and the last twelve months of spend before we propose anything.
Strategy
Which platforms, which audiences, what the budget is actually buying, and the number that will say whether it worked.
Creative
The ads themselves — video, static and copy, cut for every placement the strategy calls for.
Buy
The media is bought and managed daily. The engine re-decides pacing and bids hourly; a human approves anything that moves money.
Report
Reconciled to your ledger, not to the platform's own dashboard. What it cost, what it returned, what changes next month.

The report

What the money actually did.

Illustrative — sample data

we spent

$48,290

in 30 days,

pacing to budget ✓

split it:

Feed 42%
Reels 27%
Stories 18%
Aud. Network 13%

bought on 5:

got back:

1,963

results, at

$24.60 each

down from $27.10

30 days — return pulling away ↗

so every $1 came back3.1×

Lead nurturing

Every lead answered, then followed up.

Explore lead nurturing

5,000+
Qualified leads managed: 92%
Lead response rate: 3X
Faster response time: 24 hours
Service availability

Lead scoring & segmentation
Automated email sequences
CRM integration & management
Multi-channel retargeting
Conversion rate optimization
Performance analytics

Where the money goes

Five platforms, bought end to end.

Meta
Meta Ads management services
Using advanced audience segmentation, conversion tracking, and creative optimization strategies, we craft content that drives engagement.
Run Meta ads
TikTok
Grow your brand with TikTok Ads
Leveraging performance analytics, influencer collaboration strategies, and creative storytelling techniques.
Run TikTok ads
LinkedIn
Accelerate B2B growth
Using lead intelligence, account-based targeting, and content-driven engagement strategies.
Run LinkedIn ads
Google
Turn clicks into customers
Through search intent analysis, programmatic ad strategies, and continuous optimization.
Run Google ads
Spotify
Make your brand sound unforgettable
By combining audience segmentation, creative audio storytelling, and performance analytics.
Run Spotify ads

Who we buy for

Brands that hand us the account.

On the ground

We fill the feed. Then we fill the room.

The Straw team at the Australian Education Fair

A full hall at the International Education and Global Career Summit

Staff working the registration desk at a Global Reach event

The queue outside the venue before doors

Events

We run the event, start to finish.

See our events

20+
Events organized: 50,000+
Attendees reached: 85%
Repeat client rate

Creative event solutionsOur team brings innovative ideas and unique concepts to turn ordinary events into extraordinary experiences.
Seamless event planningFrom scheduling to execution, we ensure every detail of your event is perfectly organized for a smooth experience.
Engaging experiencesWe create interactive and memorable moments that captivate attendees and make your events stand out.

What came of it