Paid Media Executive

Key Responsibilities

• Plan and manage paid advertising campaigns across Meta, Google Ads.
• Monitor and optimize campaigns to improve performance.
• Research audiences and identify suitable targeting opportunities.
• Manage campaign budgets and advertising spend.
• Track key performance metrics and campaign results.
• Test different creatives, audiences, and ad strategies.
• Coordinate with the content and creative team for ad creatives.
• Prepare campaign reports and share performance insights.
• Stay updated with digital advertising trends and platform changes.
• Work with the marketing team to achieve campaign goals.

Requirements

• Minimum 2 years of experience in paid media, performance marketing, or digital advertising.
• Hands-on knowledge of Meta Ads Manager and Google Ads.
• Knowledge of Google Analytics, Google Tag Manager, and conversion tracking is preferred.
• Understanding of digital advertising metrics and campaign optimization.
• Ability to manage multiple campaigns and deadlines.
• Ability to work with data and make decisions based on campaign performance.

Preferred Skills

• Meta Blueprint or Google Ads certification is a plus.
• Experience with e-commerce or lead-generation campaigns is preferred.

What We Offer

• Competitive salary based on experience and skills.
• Learning and professional development opportunities.
• Friendly and collaborative work environment.
• Opportunities to work on real-world digital marketing campaigns.
• Performance-based growth opportunities.